[Crimson600+HP]

I think every automaker could benefit from a small diesel in a light duty truck. I think Ram got the size and power output right, vs. what Cummins is going to shove in the the Nissan/Toyota. Virtually, don't improve the towing capabilities or power of the current 1/2 tons, just make them more fuel efficient while keeping costs relatively down.

Inserting a 300HP+ diesel into a light duty truck is going to flirt real close to the prices of a similar trim leveled 3/4 ton which isn't the answer. At that point, just pony the extra couple grand and get the big boy truck. As far as the EB engines, I believe they are great performers, but being fuel efficient...no. Proof is in the numbers and most people are averaging 15-17 which is what V8's get.