Well I dont see Ford being to worried about it. Dodge never gets within sniffing distance of their sales anyway. You guys are talking Diesal prices now not in the future. The past has shown us that they do go up considerably. The Eb is an easier alternative to diesal and makes alot of Tq down low as well. Most people dont pull enough with a 1/2 ton to warrant a diesal. Most will upgrade to a 3/4 ton and call it a day. ITs a marketing gimmick.
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